A bit about me
UI Lead with 7+ years creating designs for heritage brands and ecommerce platforms.
Based in The Midlands, working remotely with teams across the UK.
My Story
I'm a UI designer with over 7 years of agency experience, specialising in ecommerce and content-rich platforms. My design journey started early. My parents previously owned a coffee shop and needed all of the branding, menus and signage producing. I got hooked on making things look good and work well. Now I create designs for digital applications instead of cafe branding, but the principles are the same.
Outside of work, you'll find me on the tennis court trying to master my backhand, throwing darts - still aiming for my first 180, or out exploring new places with our Cocker Spaniel. I'm a coffee lover and enthusiast and am forever practicing my latte art. Travel is a big one too. Planning the next trip or finding somewhere new. I work remotely from Nuneaton but collaborate with teams across the UK.
My career started designing for major automotive brands like Fiat, Alfa Romeo and Peugeot. That experience taught me the importance of brand consistency and attention to detail. Working within strict brand guidelines and production constraints. I now apply those same principles to design tokens, component libraries, and responsive UI architecture.
What I Do
Specialised capabilities developed through agency work with major UK institutions and retail brands.
Design System Architecture
Building and maintaining scalable component libraries in Figma—from design tokens to full pattern libraries that ensure consistency across platforms.
Accessibility-First UI
Designing with WCAG 2.1/2.2 compliance built in from the start. Conducting audits and ensuring every interface works for everyone.
High-Fidelity Interface Design
Transforming wireframes and user journeys into polished, pixel-perfect UI that balances brand identity with usability.
Stakeholder Collaboration
Leading design presentations, facilitating workshops, and translating business requirements into effective visual solutions.
My Process
A systematic approach to UI design, from discovery to delivery
01
Understanding Requirements
I start by reviewing wireframes, user journeys, and brand guidelines to understand the full scope and constraints of the project.
02
Building the System
Creating component libraries, establishing design tokens, and setting up scalable patterns that work across all touch points.
03
Refining Through Feedback
Working closely with UX teams, developers, and stakeholders to iterate and refine designs based on real-world testing and technical constraints.
04
Production-Ready Delivery
Providing detailed specifications, interaction documentation, and developer handoff materials that ensure accurate implementation.
See My Work
Explore the designs and interfaces I've created for major UK brands.

