The Chelsea Arts Club, founded in 1891, needed a digital presence that matched the exclusivity and cultural significance of its physical location in London's Chelsea neighborhood. Unlike typical membership sites, this platform needed to feel like a natural extension of the Club itself. Refined, editorial, and steeped in artistic heritage. As UI Lead, I created a visually-led interface that serves as both a members' hub and a digital archive of the Club's rich history. The design challenge was balancing contemporary web UX with the Club's traditional aesthetic. The site needed to feel prestigious without appearing dated. I developed an editorial-style layout system centered on high-level typography, generous whitespace, and a modular grid that accommodates diverse content. From event photography and artist profiles to historical archives and club news. Every design decision reinforced the sense of exclusivity members expect from the Chelsea Arts Club.